Blah, blah, blah. Right? You've heard all this before and so have I. Couldn't you say this about most any professional service firm? This is what a competitive advantage is not. This is a list of strengths.
By answering these questions, the financial services firm discovered the following are really its competitive advantages:
Wow. Doesn't that say a lot more than a good reputation and a skilled staff? This is the transition you need to make when explaining the competitive advantage of your organization or department. Here are a few more examples from businesspeople who answered the question "What is my company best at?"