Petron Malaysia on expansion drive to grow market share
KUALA LUMPUR: Petron Malaysia Refining & Marketing Bhd expects to see an increase in market share next year following aggressive business expansion strategy and new products introduction.
Head of retail business Faridah Ali said for the year to-date, Petron Malaysia had opened 13 new service stations, bringing the total to 570 stations nationwide, while 10 more were expected to be in operations by year-end.
Over the next two years, the group would see another 20 stations in operations, she told reporters after the launch of Petron’s new Turbo Diesel Euro 5 in Kuala Lumpur on Friday.
Petron Malaysia also announced its sponsorship of the 20th Rain Forest Challenge in Malaysia, an endurance race for 4x4 vehicles, at the event.
Faridah said Petron Malaysia’s market share was about 15% currently.
“Since we entered Malaysia four years ago, the company has built the brand from zero to a very reputable brand today and we are confident of growing it further,” she said.
On the new diesel, Faridah said currently, the product was only available at 14 Petron service stations in the Klang Valley and Johor.
“We are planning to expand its availability to 70 stations by year-end,” she added.
Petron Turbo Diesel Euro 5 is a premium plus diesel fuel with seven per cent palm oil methyl ester, formulated with advanced additive technology to provide excellent power, improved fuel economy and reduced exhaust emissions.
“We are confident this superior fuel will receive good response from consumers,” said Faridah, adding that Petron Malaysia would introduce more innovative products and services in the coming months. - Bernama