Tuesday, 2 May 2017

Barrier to Entry - A form of Durable competitive advantage

Low barriers to entry mean that new competitors can easily enter the industry, which makes the industry highly competitive.  Companies in relatively competitive industries typically have little pricing power.

High barriers to entry mean that existing companies are able to enjoy economic profits for a long period of time.  These companies have greater pricing power.

However, the above mentioned characteristics of high and low barrier industries are not always observed.

Further it is important to note that:

  • Barriers to entry should not be confused with barriers to success.
  • Barriers to entry can change over time.

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