There are 2 paths of returns for the stock investors. These are:
1. Capital appreciation
2. Dividend yield.
Although every investors hope for capital appreciation, hope is not a really sound investment strategy.
We need something more concrete and more dependable, that is when dividend comes in.
Dividend being paid on a regular basis provides a more dependable return. You know you get a tangible return on your investment whenever the dividend is in your pocket, to either spend on your need or to be re-invested.
http://www.moneyshow.com/video/video.asp?wid=3508&t=3&scode=009393&th=1
Also read:
3 measures of a stock's value
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