What factors can investors use to choose individual stocks with superior returns?
Earnings
Dividends
Cash flows
Book values
Capitalization
Past performance
These, among others, have been suggested as important criteria to find stocks that will bear the market.
Security analysis cannot presume to lay down general rules as to the "proper value" of any given common stock.... The prices of common stocks are not carefully thought out computations, but the resultants of a welter of human reactions.
Benjamin Graham and David Dodd
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