PRICE: is frequently an essential element, so that a stock (and even a bond) may have investment merit at one price level but not at another.
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Having selected the company to invest based on various parameters, the next consideration will be the price we are willing to pay for owning part of its business.
Price is always an important consideration in investing. At a certain price, the company can be acquired at a bargain, at a fair price or at a high price. Each scenario will impact on our investment returns.
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