Major psychological factors that can make an investment strategy make or break.

Investor behavior is irrational as a result of psychological biases. 

Risk aversion, fear, or over-confidence, are the major psychological factors that can make an investment strategy make or break.

With the help of Behavioral Finance, stock market theorists, finance managers, equity analysts and anyone involved in stock market analysis can identify

• how investors evaluate certain events and 
• react in stock market changes. 

Also, investors can understand and evaluate market changes gaining a broader understanding of the factors that drive their behavior.