A quick look at Nestle
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Saturday April 3, 2010
Nestle sees higher exports this year
By EDY SARIF
PETALING JAYA: Food manufacturer Nestle (M) Bhd sees higher exports this year as the company benefits from the recovering global economy, said managing director Peter R. Vogt.
“We may see more exports this year as the global economy is starting to show some pick-up since the second half of last year,” he told reporters yesterday after the launch of the Nestle Nourishing Malaysia Showcase.
Export sales contributed more than 20% of the company’s total turnover last year (about RM3.7bil) as the company exported to more than 50 countries.
Peter R. Vogt officiating at the launch of Nestle Nourishing Malaysia Show case.The company’s 2009 financial year ended on December 31.
“Every year, we introduce an average of three to four new products to the market and if some of the products have the potential to grow outside Malaysia based on the consumers’ demand, we may export them. Annually, Nestle SA allocates RM6bil for research and development (R&D) to all its 27 R&D centres around the world to come out with better products under our brand,” Vogt said.
He noted that the recent sugar subsidy cut by the Government has not resulted in a hike in the prices of Nestle products as the company benefited from internal saving measures and kept prices steady.
“We also realise that the fluctuation of raw materials in the past few years do give some problems to our business but we are trying not to increase our products’ prices and if we do, we try to put as little price increase as possible,” Vogt said, adding that the Government’s move to cut the sugar subsidy was good in terms of promoting a healthy lifestyle but that such steps needed to be done in a gradual manner so that companies could absorb the increased costs more easily.
Nestle Malaysia contributed 12% to the total food production in the country in 2009.
Commenting on the Nestle Nourishing Malaysia Showcase, Vogt said the company has now re-positioned itself as a globally
trusted and responsible food, nutrition, health and wellness company by offering more healthy solutions and value-added products.
“Having the Nestle Nourishing Malaysia Showcase for example is a way of giving opportunity for consumers to learn how to make healthier and informed choices by providing them with the relevant information and for us to communicate the latest developments, technology, research and resources that we put into our products to ensure that Malaysians have better options to meet their lifestyle and budget needs,” he said.
The 4th edition of Nestle Nourishing Malaysia Showcase is held today and tomorrow at the 1 Utama Shopping Centre in Bandar Utama. It will be held in Johor Baru later in the year.
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