What is risk?
In financial terms, risk is the probability of an investment's actual return being lower than expected.
Can we understand risk and take actions to lower it?
We now have the two elements necessary to start us on a path of business risk management.
How can we:
(1) lower the potential downside of risk
and/or
(2) lower the probability of occurrences?
Risk can be both
- intrinsic (within ourselves) and
- extrinsic (from outside).
If risk is the potential for a business loss, when may a business project be deemed a high risk?
A business project may be deemed a high risk because either:
(1) there is a high likelihood of a loss of any size,
or
(2) there is even a very small likelihood of a large loss.
Almost every business action carries some degree of risk. High-risk actions require careful management because of their potential large negative consequences to the business.
Threat: A threat is a potential event with a very low probability but a high negative impact.
"Bet-your-company risk": Avoid taking a "bet-your-company risk." The potential negative consequences of such a risk are just too, too large. For example, a bet-your-company risk would be spending all your available resources on developing a risky new product. The company could fail if development were to be delayed or if sales were much lower than projected.
However, entrepreneurial companies usually must face bet-your-company risks as they start up and grow. Understanding and managing risk and uncertainty is especially important in these fledging enterprises. Startups must be focused, innovative, responsive and also very lucky to survive. Most often, they are not.
Uncertainty
"Uncertainty" is different from risk.
Uncertainty is not knowing what the future will bring. However, under the cloak of uncertainty, high risk can lurk. Thus, lowering uncertainty can lower risks too.
Uncertainty can be more dangerous than risk. Because we often know the elements of risks, we can plan for risk and take measures to mitigate the negative consequences of risk. However, with uncertainty we are often flying blind. It is hard to lower uncertainty if you do not know what it is and thus what to do to lower it.
Quotes:
"The consequences of our actions are so complicated, so diverse, that predicting the future is a very difficult business indeed."
"The best way to predict the future is to invent it."
"It's tough making predictions, especially about the future."
Related:
Risk and uncertainty in investing. Investing is serious business.
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