Reasonable pricing and small unit sizes could be reasons for its popularity
The 76 Shenton condominium in the Central Business District sold out in one day during its preview. -- PHOTO: HONG LEONG HOLDINGS
THE 76 Shenton condominium in the Central Business District sold out in one day during its preview as hundreds of buyers made a beeline for the prime project yesterday.
There were so many people vying for one of the 202 units that balloting was needed to sort out who got first crack.
The Straits Times understands that there were about 300 names in the ballot, with the buyers mostly Singaporean investors and permanent residents.
The Hong Leong Holdings project has nothing over 1,000 sq ft: 134 one-bedroom units from 592 sq ft to 624 sq ft and 68 two-bedroom units of 968 sq ft to 975 sq ft. One-bedroom units were priced between $1,600 and $2,600 per sq ft (psf), or about $1.2 million, while two-bedroom units went for between $1,600 and $2,300 psf. That is about $2 million.
Hong Leong credited the strong sales to the development's 'prime location, its attractive pricing, a solid design and healthy pre-launch interest'.
Sources said property agents were apparently collecting cheques from keen buyers even before the project's launch.
By Esther Teo
----
W brand residences makes S'pore debut
A NEW upscale condominium that is part of the trendy 'W' boutique hotel brand has made its debut in Singapore.
The Residences at W Singapore Sentosa Cove, which boasts 228 apartments, will be priced from $2,500 to $3,000 per sq ft (psf), said City Developments (CDL) at the launch yesterday.
The record in the gated island enclave is held by Seven Palms, where nine units went for $3,100-$3,430 psf late last year. Prior to that, the record was held by Lippo Group's Marina Collection, where units fetched a median price of $2,734 psf in late 2007.
Buyers keen on W will have to pay at least $3.4 million for the smallest unit of the seven, six-storey blocks. There are two- to four-bedroom units and penthouses, all with 99-year leases, with sizes from 1,227 sq ft to 6,297 sq ft. About 40 per cent of these are two-bed and the smaller three-bed.
The development forms part of an integrated project that comprises a 240-room W Singapore Sentosa Cove hotel and 86,000 sq ft of gross commercial space for restaurants and shops. The W residences will open first, followed by the hotel and then the shops, probably by 2012.
CDL, which is releasing 60 units for the current soft launch, was behind the branded St Regis Residences in Cuscaden Road, also a collaboration with Starwood Hotels & Resorts Worldwide. CDL managing director Kwek Leng Joo said that W was targeted at 'global jetsetters'.
The firm's group general manager, Mr Chia Ngiang Hong, said the project will be marketed overseas - in Hong Kong, Shanghai and Jakarta.
There are now nine completed W residences worldwide, eight of which are in the United States. Another 13 are in the process of being developed, said Starwood asia-pacific president Miguel Ko, with four being built in Asia, including the one at Sentosa.
Elsewhere on Sentosa, Ho Bee began the preview for its Seascape condo yesterday, and Lippo is relaunching the Marina Collection today at a price of around $2,500-$2,700 psf.
JOYCE TEO
No comments:
Post a Comment