How should I choose a stock brokerage?

Rule - Know what you don't need

Full service brokers
Offer help and advice over the phone or in person
Charge higher fee per trade
Advice is, at best, an educated opinion.
Becomes an expensive luxury that reduce investment returns.

Discount online brokers
Self directed stock research services
Fast, easy trade executions
Convenient, cost-effective solution
Focus on low cost brokers with a clean, clear interface.