How to Interest People

Ways to Make People Like You

Whenever Roosevelt expected a visitor, he sat up late the night before, reading up on the subject in which he knew his guest was particularly interested. For Roosevelt knew, as all leaders know, that the royal road to a person's heart is to talk about the things he or she treasures most.

Talking in terms of the other person's interests pays off for both parties.

Reference:  How to Win Friends and Influence People by Dale Carnegie