Thursday, 6 November 2025

Meta's Revenue and Net Earnings (2015 - 2025)

Here is a detailed breakdown of Meta Platforms, Inc.'s revenues and net earnings for the calendar years 2015 to 2025, followed by a summary of the Compound Annual Growth Rate (CAGR).


**Important Note:** Meta's fiscal year aligns with the calendar year (ending December 31). The data below is for the calendar years 2015-2024 (actual) and 2025 (consensus estimate).


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### **Meta's Revenue and Net Earnings (2015 - 2025)**


All figures are in USD millions. Data for 2015-2024 is sourced from Meta's official annual reports (10-K filings). **Data for 2025 is based on the current consensus analyst estimates.**


| Calendar Year | Revenue ($ millions) | Net Earnings ($ millions) |

| :------------ | :------------------- | :------------------------- |

| **2015**      | $17,928              | $3,688                     |

| **2016**      | $27,638              | $10,217                    |

| **2017**      | $40,653              | $15,934                    |

| **2018**      | $55,838              | $22,112                    |

| **2019**      | $70,697              | $18,485                    |

| **2020**      | $85,965              | $29,146                    |

| **2021**      | $117,929             | $39,370                    |

| **2022**      | $116,609             | $23,200                    |

| **2023**      | $134,902             | $39,098                    |

| **2024**      | $153,344             | $49,816                    |

| **2025 (Est.)**| ~$172,500            | ~$58,500                   |


**Key Context for the Data:**

*   **2015-2018: The Mobile Advertising Juggernaut.** This period represents the massive, uninterrupted scaling of Meta's core business as it perfected mobile news feed advertising on Facebook and Instagram. Revenue and profits grew at a staggering rate.

*   **2019: The Year of Investment.** A significant increase in costs related to safety, security, and building out new platforms (like Reality Labs) led to a dip in net earnings despite strong revenue growth.

*   **2020-2021: The Pandemic Acceleration.** The shift to online activity during lockdowns provided a huge tailwind for digital advertising, leading to record revenue and profits in 2021.

*   **2022: The Perfect Storm.** Meta experienced its first-ever annual revenue decline due to a combination of factors: Apple's iOS privacy changes (ATT), macroeconomic headwinds hurting ad budgets, and increased competition (notably TikTok). Soaring expenses, particularly in Reality Labs, caused profits to plummet. This was a pivotal "year of efficiency."

*   **2023-2025 (Est.): The Efficiency Era & AI Rebound.** Under Mark Zuckerberg's "Year of Efficiency," Meta conducted major layoffs and streamlined operations. This, combined with a recovering ad market and powerful new AI-driven advertising tools, led to a dramatic rebound in profitability. The focus is now on profitable growth, with the core Family of Apps subsidizing the long-term bet on the metaverse (Reality Labs).


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### **Summary of CAGR (2015 to 2025)**


The Compound Annual Growth Rate (CAGR) measures the mean annual growth rate over a specified period.


**Period:** From the end of **2015** to the end of **estimated 2025** (a 10-year period).


*   **Revenue CAGR (2015 to 2025 Est.):**

    *   Starting Value (2015): $17,928 million

    *   Ending Value (2025 Est.): ~$172,500 million

    *   Number of Years: 10

    *   **CAGR = ~25.4%**


*   **Net Earnings CAGR (2015 to 2025 Est.):**

    *   Starting Value (2015): $3,688 million

    *   Ending Value (2025 Est.): ~$58,500 million

    *   Number of Years: 10

    *   **CAGR = ~32.0%**


### **Conclusion**


Over the ten-year period from 2015 to the projected 2025, Meta Platforms has delivered one of the most impressive financial performances in the history of the stock market, despite a significant mid-period reset.


*   The **Revenue CAGR of approximately 25.4%** demonstrates an extraordinary ability to scale its advertising business from a dominant position on desktop to an even more dominant one on mobile, continuously finding new ways to monetize its vast user base.

*   The even higher **Net Earnings CAGR of ~32.0%** highlights the immense operating leverage of its business model. After a period of heavy investment and external pressures in 2022, the company's sharp focus on cost discipline and efficiency has allowed profit growth to outpace revenue growth over the full decade. This underscores the incredibly high margins of its core social media advertising empire.


This journey showcases Meta's resilience and its capacity to navigate profound shifts—from mobile and privacy changes to the rise of AI—while maintaining a trajectory of exceptional wealth creation for shareholders.


***Disclaimer:*** *This information is for illustrative purposes only. Data for 2015-2024 is historical. Data for 2025 are analyst estimates and are not guaranteed. This is not financial advice. Investing in the stock market involves risk, including the possible loss of principal.*

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