When people consistently lose money in stocks, it's not the fault of the stocks.
Stocks in general go up in value over time.
In 99 out of 100 cases where investors are chronic losers, it's because they don't have a plan.
They buy at a high price, then they get impatient or they panic, and they sell at a lower price during one of those inevitable periods when stocks are taking a dive.
Their motto is "Buy high and sell low," but you don't have to follow it.
Instead, you need a plan.
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