Buy low, improve your chances
Value investors buy cheap. Why? Two reasons:
1. Provide a margin of safety.
2. Allow for proportionally better returns on dollars invested.
The most common investing mistake is throwing good money after bad. (This refers to buying a lousy company.)
The second most common investing mistake is finding and buying a great company (with growth, intrinsic value, supporting fundamentals, and intangibles all there), but paying too much for it.
Paying too much simultaneously creates downside vulnerability and limits upside potential.
The mathematics of underperformance should be reason enough to buy cheap and provide oneself with that safety margin.
Keep INVESTING Simple and Safe (KISS) ****Investment Philosophy, Strategy and various Valuation Methods**** The same forces that bring risk into investing in the stock market also make possible the large gains many investors enjoy. It’s true that the fluctuations in the market make for losses as well as gains but if you have a proven strategy and stick with it over the long term you will be a winner!****Warren Buffett: Rule No. 1 - Never lose money. Rule No. 2 - Never forget Rule No. 1.
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