Wednesday, 4 July 2012

From profits, come dividends. And from dividends, come investors' incomes.


When looking at companies such as British American Tobacco (LSE: BATS),GlaxoSmithKline (LSE: GSK), SSE (LSE: SSE) and Diageo (LSE: DGE), the market is looking at the incoming stream, but placing insufficient value on its dependability.
Better still, the market tends to mis-price such companies, seeing them as dull dividend machines, when it should be valuing them as dull, safe dividend machines.

Sage perspective

Warren Buffett, of course, is another investor with an eye for such businesses. If his well-known "economic moat" isn't another way of saying "businesses with high long-run sustainable profitability" then I don't know what is.

3 Reasons To Buy Into The Market Today

29 June 2012

This market is a buy. Here's why.

The stock market, it's fair to say, is in an uncertain mood. And, as in the early days of 2009, just before the market's nadir, daily items of news are having a disproportionate effect on sentiment.
The economy, Greece, banking downgrades, American purchasing and housing surveys -- you name it, and stock prices are reacting, oscillating wildly on euphoria and gloom.
At such times, it's tempting to sit it out, and wait for calmer times before putting more money into market. But that, I think, would be a mistake.
Here's why.

Pessimism abounds

Let's start with why the market is reacting to newsflow, and not shrugging it off. Simply put, investors today are far more pessimistic than they were earlier in the year, when the FTSE 100 (UKX) was within a few points of 6,000.
And pessimistic markets, in short, are buying opportunities. As Benjamin Graham put it: "Buy when most people -- including experts -- are pessimistic, and sell when they are actively optimistic." Or, to cite that other well-known super-investor, Warren Buffett: "Be fearful when others are greedy, and be greedy when others are fearful."
Can the market get more pessimistic still? Undoubtedly. Can people get even more fearful? Of course. But with the market down 10-15%, you can buy today the same shares that you were buying just weeks ago -- but significantly more cheaply.
And as Warren Buffett -- again! -- so memorably put it in a thoughtful article in Fortune magazine a few years back:
"When hamburgers go down in price, we sing the Hallelujah Chorus in the Buffett household. When hamburgers go up, we weep. For most people, it's the same way with everything in life they will be buying ‑‑ except stocks. When stocks go down and you can get more for your money, people don't like them any more."
And unquestionably, the stock market's hamburgers have just gone down in price. AstraZeneca (LSE: AZN), Aviva (LSE: AV), BT (LSE: BT-A), BAE Systems (LSE: BA), Barclays (LSE: BARC) andLloyds Banking Group (LSE: LLOY) -- undeniably, Britain's blue chips have gone on sale.
That said, only some of those particular blue chips are rated as a 'buy' by Neil Woodford, the subject of a recent special free Motley Fool report: "8 Shares Held By Britain's Super Investor". And others in that short list above, it's fair to say, he wouldn't touch at all.
Which are which? Why not download the report, and find out? As I say, it's free.

Asset class perspective

That said, it's possible to view today's market in a very different light. Namely, this way: if you don't like shares at today's prices, what do you like?
Cash? Real returns are either negative or zero -- and the next move in interest rates is likely to be downwards. Property? You're braver than I am. Gilts? Every bubble has to burst one day -- and we're surely in a gilt bubble. And so on.
On the other hand, decent blue chips are on yields of 5% or so, delivering dividend growth of 5-10%, and offer capital growth into the bargain.
And, what's more, at very reasonable prices. The FTSE 100's price-to-earnings (P/E) ratio yesterday was 9.88, compared to 10 years ago when it was 19.88 -- and that, in short, is one helluva difference in valuation.

Watch-list wonders

Frankly, there's not much point in having a watch list if all you do is, well, watch it.
Or, to put it another way: "When shares on my watch list scream 'bargain', I buy them. What do youdo, Sir?," as master investor and economist John Maynard Keynes so memorably didn't quite say.
And with those sentiments in mind, there's one share in particular that I've been loading up on in recent times, having almost doubled my holding this year. What's more, I'll be buying still more of it in mid-July, when I've banked my dividends from Sainsbury (LSE: SBRY), Marks & Spencer (LSE: MKS),GlaxoSmithKline (LSE: GSK) and BP (LSE: BP), and found some more spare cash.
Its name? You can find that out in another free special report from the Motley Fool -- "The One UK Share Warren Buffett Loves". But from the way that Buffett has seemingly been topping up himself in recent times, it's clear that the share is on his watch list, too. The report is free, so why not download a copy now?

Your view?

Of course, not everyone will agree with me. Some of you, as you've explained before, in comments appended to articles like this, are rather keener on property than I am.
But with the FTSE 100 on a P/E below 10, real interest rates largely negative and a wobbly housing market, that's the world as I see it. Comments?


http://www.fool.co.uk/news/investing/2012/06/29/3-reasons-to-buy-into-the-market-today.aspx


Some of the Sage's less well-known sayings are perfect advice for times like these.


Published on 24 May 2012

Without doubt, Warren Buffett, the boss of Berkshire Hathaway (NYSE: BRK-B.US), has said some very smart things. Which, when you think about it, isn't surprising.
Because he wouldn't have made so much money in the first place if he wasn't smart, and -- let's face it -- he's a gregarious chap who's very happy to share his thoughts with those investors who have put their money into Berkshire Hathaway.
At this year's investor-fest in Omaha, for instance, Buffett and co-investor Charlie Munger once again held the stage for several hours, fielding questions from all and sundry.

Sage words

The trouble is, when it comes to the answers, many of us have selective hearing. One result of this is that some of his best known quotes are only partly reproduced.
Take, for instance, Buffett's famous remark that "our favourite holding period is forever". What it doesn'tmean is cling like a dog with a bone to the dross in your portfolio. Because Buffett can, and does, sell.
The full quote is this: "When we own portions of outstanding businesses with outstanding managements, our favourite holding period is forever."
And that, I think you'll agree, is a rather different proposition.
Another problem, frankly, is wishful thinking. Personally, I think that this famous quote is one of his worst quotations, devoid as it is of anything that an investor can actually do or influence: "Rule No. 1: never lose money; rule No. 2: don't forget rule No. 1."
What does it mean? What are you actually supposed to take away from it? It might be a worthy aspiration, but it certainly isn't actionable advice.

Cometh the hour

But, interestingly, it turns out that three of his less well-known quotes are loaded with actionable advice. And it's advice, what's more, that plays perfectly to today's turbulent and nervous markets.
And without further ado, here they are:
  • "The best thing that happens to us is when a great company gets into temporary trouble... We want to buy them when they're on the operating table."
  • "The most common cause of low prices is pessimism -- sometimes pervasive, sometimes specific to a company or industry. We want to do business in such an environment, not because we like pessimism, but because we like the prices it produces."
  • "The stock market is a no‑called‑strike game. You don't have to swing at everything -- you can wait for your pitch. The problem when you're a money manager is that your fans keep yelling, 'Swing, you bum!'"
The common refrain running through all three? It's perhaps best summarised by yet another Buffett quote: "You pay a high price for a cheery consensus."
In short, you'll make the most money by sitting on your hands in the good times, and then buying good businesses in the bad times.
And if that doesn't sound like a recipe for success in today's turbulent times, I don't know what does.

Wired for failure

Now, human nature being what it is, many investors do the exact opposite.
When they're feeling buoyant and bullish, they pile in to the stock market. Look no further than 1996-1999, for instance. Or 2005-2006.
Then, when stock markets crater, they sell -- as they did in 2008 and 2009, to choose another example.
And they certainly don't buy when the market is at rock bottom. Which led to an awful lot of investors getting caught out by the meteoric rise of the FTSE 100 in the months that followed March 2009.

Looking for bargains

Hopefully, you'll already have your eyes on stocks priced at bargain levels.
Personally, I'm looking at topping up my holdings in BP (LSE: BP), BAE Systems (LSE: BA) and GKN(LSE: GKN). The news surrounding the first two, in particular, is gloomy. But the basic businesses are sound.
Or I may just throw some money at the index, via one of my tracker funds, or via Vanguard's new low-cost FTSE 100 ETF, the Vanguard FTSE 100 ETF (LSE: VUKE) -- which is now live and trading, by the way.
That's just me, of course. But if you'd like to know what Warren Buffett himself has loaded up on, then a free Motley Fool special report -- "The One UK Share Warren Buffett Loves" -- can be in your inbox in seconds.

5 Stocks With Staying Power

By Motley Fool Staff July 3, 2012

Some press comments I read over the weekend suggested -- gasp! -- that readers ought to think about putting money in the stock market. Over the long term, ran the logic, the market looked set to outperform bank accounts, mattresses, gilts, and property.
Such sentiments aren't novel, of course. Just the other day, I pointed out three reasons to buy into the market today. But such a stance does pose an obvious question, especially for the novice investor.
Namely, which shares offer long-term staying power?
Go the distanceSo here, I offer up five stocks for the long haul: five decent businesses, with decent Warren Buffett-style "moats," decent histories of long-term dividend growth -- and very reasonable prices.
Better still, they're all large-cap companies, thereby offering robustness and resilience against the inevitable uncertainties that lie in the future. Three, in fact, are in the top 10 FTSE 100 stocks -- and all five of them make the top 20.
And I make no apology for another feature that they all share: a high exposure to consumer non-discretionary expenditure. With the consumer contributing about 65% to GDP, stocks reliant on captive consumer expenditure provide a good buffer of insurance against the business cycle.
But before diving into the financials, let's start with a quick "pen picture" of each company.
Five for the futureFirst up is GlaxoSmithKline (LSE: GSK.L  ) , which employs around 97,000 people in more than 100 countries. Every minute, apparently, more than 1,100 prescriptions are written for GlaxoSmithKline pharmaceutical products. Almost as attractive is its strong range of consumer-friendly brands: Ribena, Horlicks, Lucozade, Aquafresh, Sensodyne, and the Macleans range of toothpaste, mouthwash and toothbrushes.
Next comes Vodafone (LSE: VOD.L  ) , the world's second‑largest mobile telecommunications company measured by both subscribers and 2011 revenues, which has 390 million customers, employs more than 83,000 people, and operates in more than 30 countries across five continents.
Third comes British American Tobacco (LSE: BATS.L  ) , the world's second-largest quoted tobacco group by global market share, possessing 200 brands sold in around 180markets, and with 46 cigarette factories in 39 countries manufacturing the cigarettes chosen by one in eight of the world's 1 billion adult smokers.
Fourth, we have Unilever (LSE: ULVR.L  ) , which employs 167,000 people, sells its products in 180 countries, and has a clutch of best-selling brands as diverse as Flora, Dove, PG Tips, Marmite, Persil, Knorr, Ben & Jerry's and Colman's.
Lastly, consider 500,000-employee Tesco (LSE: TSCO.L  ) , which is the world's third-largest international retailer, with fully a third of its sales coming from overseas, and spread over 13 countries. Throw in innovative home shopping, finance, and telecommunications offerings, and Tesco is more than just another grocer.
Let's see the numbersThose are the five businesses. Each, clearly, is large and diversified, with a solid consumer-centric go-to-market proposition.
But how do the finances stack up? Let's take a look. The table gives the lowdown.
Company
Share Price (Pence)
Market Cap (Pounds)
Forecasted P/E
Forecasted Yield
GlaxoSmithKline1,45873.7 billion11.95.1%
Vodafone17887.7 billion117.2%
British American Tobacco3,26563.8 billion15.54.2%
Unilever2,14860.6 billion16.43.7%
Tesco31325.1 billion8.94.9%
Now, it's fair to say that not all of these shares tick the usual "screamingly cheap" boxes. All but one is rated at above the FTSE 100's average price-to-earnings ratio, for instance -- although generally not hugely above it. That said, all but one offers yields that are above the FTSE 100's average.
But in any case, for the most part these aren't shares selected because adversity has temporarily driven down their prices: These are shares chosen to be solid picks over the long term.
In short, they're buy-and-forget shares that will deliver a decent total return stretching into the future. And on that basis, it's a matter of "price is what you pay, staying power is what you get."\

Tuesday, 3 July 2012

Avoid Common Investing Mistakes. Basic rules for getting rich


Don't flee with the crowd. In the past year nervous investors have pulled $170 billion out of stock funds, while pouring money into bonds. But over all the 20-year rolling periods since 1926, a 50/50 stock-bond portfolio -- what conservative target-date funds suggest for near-retirees -- delivered annualized returns of 8.7%, vs. 5.5% for a 100% long-term government bond portfolio.
Avoid jumping in and out. Buying and selling on the news is a sure path to sub-par returns. Market gains have tended to come in short, sharp spurts. So by the time you realize an advance is under way, the best of it is over.
Need proof? Let's say you started out in 1996 with a $10,000 investment in an S&P 500 index fund. If you left the money in the market, you'd have had $22,170 at the end of 2011, based on Allianz returns data.
If you'd missed the 10 best trading days, you'd have $11,040. If you missed the 30 best trading days, you'd only be left with $4,550. Better to stick it out in the market. (Of course, if you missed the worst days you'd do pretty well too -- but to time those, you'd have to be psychic.)

Avoid Common Investment Mistakes. Keep your emotions in check.


A recent report from Barclays Wealth identified four of the most common mistakes people make:
Focusing on single investments rather than the big picture.Consequence: not being appropriately diversified
Concentrating on a short-term time horizon. Consequence: mistiming the market
Taking more risks when comfortable and less risks when not.Consequence: buying high, selling low
Taking actions in hopes of gaining control. Consequence: high fees from trading too frequently


http://money.cnn.com/2012/06/25/investing/investment-mistakes-net-worth.moneymag/index.htm

Monday, 2 July 2012

Jeremy Siegel - Efficient Market Theory and the Recent Financial Crisis


Warren Buffett to Fired CEO: Boat Party Didn't Sink You


Published: Wednesday, 27 Jun 2012 | 5:34 PM ET


By: Alex Crippen
Executive Producer
Denis Abrams, former Benjamin Moore CEO
Getty Images
Denis Abrams, former Benjamin Moore CEO

Warren Buffett says he didn't fire Benjamin Moore's CEO because he spent company money on a yacht party in Bermuda for top executives at the Berkshire Hathaway subsidiary.
Dow Jones reports that in a June 21 letter he sent to Denis Abrams, Buffett wrote:
"The recent story coupling a top management convocation on a boat with the decision to make a management change at Benjamin Moore is completely false."
In fact, Buffett told the fired CEO that he would have had "no objection at all" to the party if he'd been asked beforehand and "there was no reason" to let him know about the event in advance.
Instead, Buffett writes, the decision was "based on a differing view about distribution channels and brand strategy... It was a decision of key importance and therefore one I needed to make." 
Dow Jones says it got the letter from an Abrams representative and its authenticity has been confirmed by Buffett's assistant.
In a written statement to Dow Jones, Abrams says his departure "was about strategy and not performance."
In its story tying Abram's firing to the boat party, the New York Post said the event celebrated the company's first quarterly sales increase since 2007.
But it also reported company morale has been bad after Abrams fired sales executives and antagonized retailers by trying to "strong-arm them into exclusive distribution deals."
Even so, it's extremely unusual for Buffett to drop his usual "hands-off" policy and fire the CEO of a subsidiary.
Dow Jones' Market Talk quotes Buffett watcher Jeff Matthews as saying: "It is completely out of character for him to replace managers on the basis of strategy and ideas about distribution channels. It must have been something else seriously going wrong at the business."

Warren Buffett Explains Why Fear Overshadows Greed



Warren Buffett
Getty Images
Warren Buffett

It's a good time to remember one of Warren Buffett's classic rules "Be fearful when others are greedy, and be greedy when others are fearful."

With so much fear in the financial markets right now, it's not a surprise that Buffett is being greedy.

He reminds Fortune's Andy Serwer that "the lower things go, the more I buy.  We are in the business of buying."  (He, of course, won't say exactly what he's buying.)

Buffett often makes a comparison to the price of hamburgers at McDonalds.  If the price tag is reduced he doesn't get worried, he buys more and feels good that he's paying less for the same hamburger than it would have cost him the day before.

He acknowledges, however, that overcoming fear is easier said than done.  "There is no comparison between fear and greed.  Fear is instant, pervasive and intense.  Greed is slower.  Fear hits."

WARREN BUFFETT THE BILLIONAIRE NEXT DOOR GOES GLOBAL


Sunday, 1 July 2012

Jeremy Siegel Still Invests For The Long Run (Video)


Charlie Rose - An Hour with Warren Buffett


How Management Affects Moats - Morningstar Video


How to Choose Dividend Stocks - Morningstar Video


How to Handle No-Moat Firms (Morningstar)


Pat Dorsey Explains Economic Moats - Morningstar Video


Pat Dorsey Interview 04/01/2008 Value Investing


Bargain or Value Trap? (Morningstar)


5 Tips for a Better Stock Portfolio (Morningstar)


Finding Firms with an Edge (Morningstar)


Scale = Scalable Mountain = Monopoly Buy = Brand Low = Low Cost Produce Sell = Secret (Patent) High = High Cost of Switching

Four Good Reasons to Sell a Stock (Morningstar)


When to Sell a Dividend Stock - Morningstar Video


Four Signs of Dividend Safety (Morningstar)


Dividend Policy


Loss Aversion



It's no secret, for example, that many investors will focus obsessively
on one investment that's losing money, even if the rest of their
portfolio is in the black. This behavior is called loss aversion.

Investors have been shown to be more likely to sell winning stocks in
an effort to "take some profits," while at the same time not wanting
to accept defeat in the case of the losers. Philip Fisher wrote in his
excellent book Common Stocks and Uncommon Profits that, "More
money has probably been lost by investors holding a stock they really
did not want until they could 'at least come out even' than from any
other single reason."

Regret also comes into play with loss aversion. It may lead us to be
unable to distinguish between a bad decision and a bad outcome.
We regret a bad outcome, such as a stretch of weak performance
from a given stock, even if we chose the investment for all the right
reasons. In this case, regret can lead us to make a bad sell decision,
such as selling a solid company at a bottom instead of buying more.
It also doesn't help that we tend to feel the pain of a loss more
strongly than we do the pleasure of a gain. It's this unwillingness to
accept the pain early that might cause us to "ride losers too long" in
the vain hope that they'll turn around and won't make us face the
consequences of our decisions.

http://news.morningstar.com/classroom2/course.asp?docId=145104&page=5&CN=COM#

Dividends and Total Returns



During the bull market, the pursuit of rapidly growing businesses
obscured the real nature of equity returns. But growth isn't all there
is to successful investing; it's just one piece of a larger puzzle.
Total return includes not only price appreciation, but income as well.


And what causes price appreciation? In strictly theoretical terms,
there's only one answer: anticipated dividends. Earnings are just a
proxy for dividend-paying power. And dividend potential is not solely
driven by growth of the underlying business--in fact, rapid growth in
certain capital-intensive businesses can actually be a drag on
dividend prospects.

Investors who focus only on sales or earnings growth--or even just
the appreciation of the stock price--stand to miss the big picture. In
fact, a company that isn't paying a healthy dividend may be setting
its shareholders up for an unfortunate fate.

In Jeremy Siegel's The Future for Investors, the market's top
professor analyzed the returns of the original S&P 500 companies
from the formation of the index in 1957 through the end of 2003.

What was the best-performing stock? Was it in color televisions
(remember Zenith)? Telecommunications (AT&T T)? Groundbreaking
pharmaceuticals (Syntex/Roche)? Surely, it must have been a
computer stock (IBM IBM)?

None of the above. The best of the best hails not from a hot, rapidly
growing industry, but instead from a field that was actually
surrendering customers the entire time: cigarette maker Philip
Morris, now known as Altria Group MO. Over Siegel's 46-year time
frame, Philip Morris posted total returns of an incredible 19.75% per
year.

What was the secret? Credit a one-two punch of high dividends and
profitable, moat-protected growth. Philip Morris made some
acquisitions over the years, which were generally successful--but the
overwhelming majority of its free cash flow was paid out as
dividends or used to repurchase shares. As Marlboro gained market
share and raised prices, Philip Morris grew the core business at a
decent (if uninspiring) rate over the years. But what if the company-
-listening to the fans of growth and the foes of taxes--attempted to
grow the entire business at 19.75% per year? At that rate it would
have subsumed the entire U.S. economy by now.

The lesson is that no business can grow faster than the economy
indefinitely, but that lack of growth doesn't cap investor returns.
Amazingly, by maximizing boring old dividends and share buybacks, a
low-growth business can turn out to be the highest total return
investment of all time. As Siegel makes abundantly clear, "growth
does not equal return." Only profitable growth--in businesses
protected by an economic moat--can do that.


http://news.morningstar.com/classroom2/course.asp?docId=145248&page=3&CN=COM

Two Approaches to Stock Valuation



There are two broad approaches to stock valuation. One is the ratio
based approach and the other is the intrinsic value approach.

If you have ever talked about a P/E ratio, you've valued a stock using
the ratio-based approach. Valuation ratios compare the company's
market value with some financial aspect of its performance--
earnings, sales, book value, cash flow, and so on. The ratio-based
approach is the most commonly used method for valuing stocks,
because ratios are easy to calculate and readily available.


The downside is that making sense of valuation ratios requires quite
a bit of context. A P/E ratio of 15 does not mean a whole lot unless
you also know the P/E of the market as a whole, the P/Es of the
company's main competitors, the company's historical P/Es, and
similar information. A ratio that looks sky-high for one company
might seem quite reasonable for another.

The other major approach to valuation tries to estimate what a
stock should intrinsically be worth. A stock's intrinsic value is based
on projecting the company's future cash flows along with other
factors. You can compare this intrinsic or fair value with a stock's 
market price to determine whether the stock looks underpriced, fairly
 valued, or overpriced.


http://news.morningstar.com/classroom2/course.asp?docId=145096&page=5&CN=COM

Fisher's advice: Don't quibble over eighths and quarters.



After extensive research, you've found a company that you think will
prosper in the decades ahead, and the stock is currently selling at a
reasonable price. Should you delay or forgo your investment to wait
for a price a few pennies below the current price?

Fisher told the story of a skilled investor who wanted to purchase
shares in a particular company whose stock closed that day at $35.50
per share. However, the investor refused to pay more than $35. The
stock never again sold at $35 and over the next 25 years, increased
in value to more than $500 per share. The investor missed out on a
tremendous gain in a vain attempt to save 50 cents per share.
Even Warren Buffett is prone to this type of mental error. Buffett
began purchasing Wal-Mart many years ago, but stopped buying
when the price moved up a little. Buffett admits that this mistake
cost Berkshire Hathaway shareholders about $10 billion. Even the
Oracle of Omaha could have benefited from Fisher's advice not to
quibble over eighths and quarters.

http://news.morningstar.com/classroom2/course.asp?docId=145662&page=4&CN=COM

Investing for the Long Run



Introduction
The difference of only a few percentage points in investment returns 
or interest rates can have a huge impact on your future wealth. 
Therefore, in the long run, the rewards of investing in stocks can 
outweigh the risks. We'll examine this risk/reward dynamic in this 
lesson.

Volatility of Single Stocks
Individual stocks tend to have highly volatile prices, and the returns
you might receive on any single stock may vary wildly. If you invest
in the right stock, you could make bundles of money. For instance,
Eaton Vance EV, an investment-management company, has had the
best-performing stock for the last 25 years. If you had invested
$10,000 in 1979 in Eaton Vance, assuming you had reinvested all
dividends, your investment would have been worth $10.6 million by
December 2004.

On the downside, since the returns on stock investments are not
guaranteed, you risk losing everything on any given investment.
There are hundreds of recent examples of dot-com investments that
went bankrupt or are trading for a fraction of their former highs.
Even established, well-known companies such as Enron, WorldCom,
and Kmart filed for bankruptcy, and investors in these companies
lost everything.

Between these two extremes is the daily, weekly, monthly, and
yearly fluctuation of any given company's stock price. Most stocks
won't double in the coming year, nor will many go to zero. But do
consider that the average difference between the yearly high and
low stock prices of the typical stock on the New York Stock
Exchange is nearly 40%.

In addition to being volatile, there is the risk that a single company's
stock price may not increase significantly over time. In 1965, you
could have purchased General Motors GM stock for $50 per share
(split adjusted). In the following decades, though, this investment
has only spun its wheels. By June 2008, your shares of General
Motors would be worth only about $18 each. Though dividends


would have provided some ease to the pain, General Motors' return
has been terrible. You would have been better off if you had
invested your money in a bank savings account instead of General
Motors stock.

Clearly, if you put all of your eggs in a single basket, sometimes that
basket may fail, breaking all the eggs. Other times, that basket will
hold the equivalent of a winning lottery ticket.

Volatility of the Stock Market
One way of reducing the risk of investing in individual stocks is by
holding a larger number of stocks in a portfolio. However, even a
portfolio of stocks containing a wide variety of companies can
fluctuate wildly. You may experience large losses over short periods.
Market dips, sometimes significant, are simply part of investing in
stocks.

For example, consider the Dow Jones Industrials Index, a basket of
30 of the most popular, and some of the best, companies in America.
If during the last 100 years you had held an investment tracking the
Dow, there would have been 10 different occasions when that
investment would have lost 40% or more of its value.

The yearly returns in the stock market also fluctuate dramatically.
The highest one-year rate of return of 67% occurred in 1933, while
the lowest one-year rate of return of negative 53% occurred in 1931.
It should be obvious by now that stocks are volatile, and there is a
significant risk if you cannot ride out market losses in the short
term. But don't worry; there is a bright side to this story.


Over the Long Term, Stocks Are Best
Despite all the short-term risks and volatility, stocks as a group have
had the highest long-term returns of any investment type. This is an
incredibly important fact! When the stock market has crashed, the
market has always rebounded and gone on to new highs. Stocks have
outperformed bonds on a total real return (after inflation) basis, on
average. This holds true even after market peaks.

If you had deplorable timing and invested $100 into the stock market
during any of the seven major market peaks in the 20th century,
that investment, over the next 10 years, would have been worth
$125 after inflation, but it would have been worth only $107 had you
invested in bonds, and $99 if you had purchased government
Treasury bills. In other words, stocks have been the best-performing
asset class over the long term, while government bonds, in these
cases, merely kept up with inflation.

This is the whole reason to go through the effort of investing in
stocks. Again, even if you had invested in stocks at the highest peak
in the market, your total after-inflation returns after 10 years would
have been higher for stocks than either bonds or cash. Had you
invested a little at a time, not just when stocks were expensive but
also when they were cheap, your returns would have been much
greater.


Time Is on Your Side
Just as compound interest can dramatically grow your wealth over
time, the longer you invest in stocks, the better off you will be.
With time, your chances of making money increase, and the volatility
of your returns decreases.

The average annual return for the S&P 500 stock index for a single
year has ranged from negative 39% to positive 61%, while averaging
13.2%. After holding stocks for five years, average annualized returns
have ranged from negative 4% to positive 30%, while averaging 11.9%.
These returns easily surpass those you can get from any of the other
major types of investments. Again, as your holding period increases,
the expected return variation decreases, and the likelihood for a
positive return increases. This is why it is important to have a long term
investment horizon when getting started in stocks.


Why Stocks Perform the Best
While historical results certainly offer insight into the types of
returns to expect in the future, it is still important to ask the
following questions: Why, exactly, have stocks been the best
performing asset class? And why should we expect those types of
returns to continue? In other words, why should we expect history
to repeat?


Quite simply, stocks allow investors to own companies that have the
ability to create enormous economic value. Stock investors have full
exposure to this upside. For instance, in 1985, would you have
rather lent Microsoft money at a 6% interest rate, or would you have
rather been an owner, seeing the value of your investment grow
several-hundred fold?

Because of the risk, stock investors also require the largest return
compared with other types of investors before they will give their
money to companies to grow their businesses. More often than not,
companies are able to generate enough value to cover this return
demanded by their owners.


Meanwhile, bond investors do not reap the benefit of economic
expansion to nearly as large a degree. When you buy a bond, the
interest rate on the original investment will never increase. Your
theoretical loan to Microsoft yielding 6% would have never yielded
more than 6%, no matter how well the company did. Being an owner
certainly exposes you to greater risk and volatility, but the sky is also
the limit on the potential return.


The Bottom Line
While stocks make an attractive investment in the long run, stock
returns are not guaranteed and tend to be volatile in the short term.
Therefore, we do not recommend that you invest in stocks to
achieve your short-term goals. To be effective, you should invest in
stocks only to meet long-term objectives that are at least five years
away. And the longer you invest, the greater your chances of
achieving the types of returns that make investing in stocks
worthwhile.

Quiz 
There is only one correct answer to each question.
1 The average yearly difference between the high and low of the
typical stock is between:
a. 30% and 50%.
b. 10% and 30%.
c. 50% and 70%.

2 If you were saving to buy a car in three years, what percentage of
your savings for the car should you invest in the stock market?
a. 50%.
b. 70%.
c. 0%.

3 If you were investing for your retirement, which is more than 10
years away, based on historical returns in the 20th century, what
percentage of the time would you have been better off by
investing only in stocks versus a combination of stocks, bonds,
and cash?
a. 50%.
b. 100%.
c. 0%.

4 Well known stocks like General Motors:
a. Always outperform the stock market.
b. Are too highly priced for the average investor.
c. Can underperform the stock market.

5 Which of the following is true?
a. After adjusting for inflation, bonds outperform stocks.
b. When you invest in stocks, you will earn 12% interest on your
money.
c. Stock investments should be part of your long-term
investment portfolio.



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