This is what you should aim for as an investor over the long run.
Keep this vision in sight, always.
Keep INVESTING Simple and Safe (KISS)***** Investment Philosophy, Strategy and various Valuation Methods***** Warren Buffett: Rule No. 1 - Never lose money. Rule No. 2 - Never forget Rule No. 1.

| Year 2 Usually a stock climbs in price when the overall stock market is strong, the company's products or services are in demand, and its earnings are rising. When the three factors occur together, the increase can be rapid. | Year 4 A stock's price may change dramatically within a few days, or a pattern of gradual gains or losses may continue over a month or a year. A price is most likely to drop when the market is weak, a competitor introduces a new product, or earnings slow or decline. | Year 5 Nothing ultimately dictates the highest price a stock can sell for. As long as people are willing to pay more for it, it will climb in value. But when investors unload shares or the market falls, prices can drop rapidly. |

| Years 7 to 10 Following a price collapse, a stock can recoup its value or continue to decline, depending on its internal strength and what the markets are doing. In this example, the price moved up and down for several years at about $100, the level it had reached several years before. | Year 12 If a company is out of favor with its shareholders, has serious management problems, or is losing ground to competitors, its value can collapse quickly even if the rest of the market is highly valued. That's what happened here. | Year 14 However, strong companies can cope with dramatic loss of value and can rebound if internal changes and external conditions create the right environment and investors respond with renewed interest. |

| Stocks that pay dividends regularly are known as INCOME STOCKS, while those that pay little or no dividend while reinvesting their profit are known as GROWTH STOCKS |
| If you're buying stocks for the quarterly income, you can figure out the dividend yield — the percentage of purchase price you get back through dividends each year. For example, if you buy stock for $100 a share and receive $2 per share, the stock has a dividend yield of 2%. But if you get $2 per share on stock you buy for $50 a share, your yield would be 4% ($2 ÷ $50 = 0.04, or 4%). | ||
| Purchase Price | Annual Dividend | Yield |
| $100 | $2 | 2% |
| $ 50 | $2 | 4% |