Avoid Pro forma financial figures
Pro forma financial figures are unreliable for a valuation exercise
Value investing eschews pro forma financial figures.
These are pictures of performance based on making various assumptions other than those applied in preparing actual financial statements.
While useful for certain exercises such as depicting how a newly merged company would have looked if the merger had occurred some years earlier, they do not represent useful valuation resources in other contexts.
Pro forma figures are the least reliable data in financial reporting and are invariably unreliable for a valuation exercise.
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Keep INVESTING Simple and Safe (KISS) ****Investment Philosophy, Strategy and various Valuation Methods**** The same forces that bring risk into investing in the stock market also make possible the large gains many investors enjoy. It’s true that the fluctuations in the market make for losses as well as gains but if you have a proven strategy and stick with it over the long term you will be a winner!****Warren Buffett: Rule No. 1 - Never lose money. Rule No. 2 - Never forget Rule No. 1.
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