Value investing is ultimately common sense applied to capital allocation.
Its general philosophy and key tools can be summarized in the following 10 value-investing tenets.
- MR. MARKET PRINCIPLE
- BUSINESS ANALYST PRINCIPLE
- REASONABLE PRICE PRINCIPLE
- PATSY PRINCIPLE
- CIRCLE OF COMPETENCE PRINCIPLE ****
- MOAT PRINCIPLE
- MARGIN OF SAFETY PRINCIPLE ****
- IN-LAW PRINCIPLE
- ELITISM PRINCIPLE
- OWNER PRINCIPLE
That's what value investing is.
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