Traditional analysis has certain weaknesses.
The analysis is based on financial statements prepared and presented by the company.
- These statements provide information of the recent past, which may not be very relevant.
- The financial statements could also have been subjected to 'creative accounting'. For example, a revolving loan, which is renewed every three months, may be shown as a current liability when in fact it could be a long-term loan in substance.
- Therefore a comparison between companies may not be completely reliable.
- To make useful inter-firm comparisons the companies selected have to be in the same industry, be similar in size, face similar challenges, etc. It may be near impossible to get a company similar to the one being studied.
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