Good Growth
The best companies, those that will thrive over the long run, grow both the top and bottom lines consistently over time, developing a cumulative competitive advantage that creates shareholder value. They may not turn in the best numbers in the industry when measured over any one short-term period, but their cumulative performance is stellar, thanks to the way they approach increasing their revenues.
Their good growth also strengthens the company's DNA by creating new competencies and strengths, thereby building the skills of its people and confidence in the psyche of the organization.
What makes up good growth?
It is profitable, organic, differentiated, and sustainable. (PODS)
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