The style of investing developed by Benjamin Graham in the early 1930s, referred to as Value Investing.
Benjamin Graham
What is Value Investing?
Value Investing - "An approach to investing best summed up by Benjamin Graham, a veteran American investor, who urged others to seek a 'margin of safety'; the opposite of growth investing. Value investors ferret out the stocks of companies (that is value stocks) which have solid businesses and balance sheets but which, for one reason or another, are out of favour with the market. Such investors aim to buy low and sell high. Their techniques vary. Warren Buffett, one of the most successful investors of all time, values companies on the basis of the present value of their future cash flows. Others look for companies whose price/earnings ratios are below the average for the market as a whole. Most take a long-term view of investment."from Essential Finance, by Nigel Gibson, p.305.
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