Warren Buffett likes to say that the first rule of investing is "Don't lose money," and the second rule is, "Never forget the first rule."
Avoiding loss should be the primary goal of every investor.
This does not mean that investors should never incur the risk of any loss at all.
Rather "don't lose money" means that over several years an investment portfolio should not be exposed to appreciable loss of principal.
Avoidance of loss is the surest way to ensure a profitable outcome.
Avoiding loss should be the primary goal of every investor.
This does not mean that investors should never incur the risk of any loss at all.
Rather "don't lose money" means that over several years an investment portfolio should not be exposed to appreciable loss of principal.
Avoidance of loss is the surest way to ensure a profitable outcome.
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