Wednesday 20 May 2020

An Appeal That Everybody Likes

How to Win People to Your Way of Thinking



[...] all people you meet have a high regard for themselves and like to be fine and unselfish in their own estimation.

[...] a person usually has two reasons for doing a thing: one that sounds good and a real one. The person himself will think of the real reason. You don't need to emphasize that. But all of us, being idealists at heart, like to think of motives that sound good. So, in order to change people, appeal to the nobler motives.


Reference:  How to Win Friends and Influence People by Dale Carnegie

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