Evaluating a Company - 10 Simple Rules
Having identified the company of interest and assembled the financial information, do the following analysis.
QUALITY and MANAGEMENT
1. Does the company have any identifiable consumer monopolies or brand-name products, or do they sell a commodity-type product?
2. Do you understand how the company works? Do you have intimate knowledge of, and experience with using the product or services of the company?
3. Is the company conservatively financed?
4. Are the earnings of the company strong and do they show an upward trend?
5. Does the company allocate capital only to those businesses within its realm of expertise?
6. Does the company buy back its own shares? This is a sign that management utilizes capital to increase shareholder value when it is possible.
7. Does the management spent the retained earnings of the company to increase the per share earnings, and, therefore, shareholders' value? That is, the management generates a good return on retained equities.
8. Is the company's return on equity (ROE) above average?
9. Is the company free to adjust prices to inflation? The ability to adjust its prices to inflation without running the risk of losing sales, indicates pricing power.
10. Do operations require large capital expenditures to constantly update the company's plant and equipment? The company with low capital expenditures means that when it makes money, it doesn't have to go out and spend it on research and development or major costs for upgrading plant and equipment.
VALUATION (MARGIN OF SAFETY)
Once you have identified a company as one of the kinds of businesses you wish to be in, you still have to calculate if the market price for the stock will allow you a return equal to or better than your target return or your other options. Let the market price determine the buy decision.
1. Does the company have any identifiable consumer monopolies or brand-name products, or do they sell a commodity-type product?
2. Do you understand how the company works? Do you have intimate knowledge of, and experience with using the product or services of the company?
3. Is the company conservatively financed?
4. Are the earnings of the company strong and do they show an upward trend?
5. Does the company allocate capital only to those businesses within its realm of expertise?
6. Does the company buy back its own shares? This is a sign that management utilizes capital to increase shareholder value when it is possible.
7. Does the management spent the retained earnings of the company to increase the per share earnings, and, therefore, shareholders' value? That is, the management generates a good return on retained equities.
8. Is the company's return on equity (ROE) above average?
9. Is the company free to adjust prices to inflation? The ability to adjust its prices to inflation without running the risk of losing sales, indicates pricing power.
10. Do operations require large capital expenditures to constantly update the company's plant and equipment? The company with low capital expenditures means that when it makes money, it doesn't have to go out and spend it on research and development or major costs for upgrading plant and equipment.
VALUATION (MARGIN OF SAFETY)
Once you have identified a company as one of the kinds of businesses you wish to be in, you still have to calculate if the market price for the stock will allow you a return equal to or better than your target return or your other options. Let the market price determine the buy decision.
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Warren Buffett's Key Business Evaluation Criteria:
QUALITY and MANAGEMENT
QUALITY and MANAGEMENT
Understandable Business: Does he understand how it makes money?
Durable Competitive Advantage (Moat): Does it have one?
Favorable Long-Term Prospects: Is the industry in decline or growing?
Competent & Trustworthy Management: Are they good capital allocators and shareholder-oriented?
Durable Competitive Advantage (Moat): Does it have one?
Favorable Long-Term Prospects: Is the industry in decline or growing?
Competent & Trustworthy Management: Are they good capital allocators and shareholder-oriented?
VALUATION (MARGIN OF SAFETY)
Attractive Valuation: Is it available at a sensible price?
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