Stick to what you need to know as an investor, avoiding deep accounting technicalities

Just as life cannot be measured or evaluated by a single snapshot, neither can a business.

Balance sheet gives a snapshot view of business resources (assets) and how they are contributed to the business (liabilities and owner's equity). Comparison of one snapshot to another tells you something changed. But what happened between shots, and why?

This is where earnings and cash flow statements come in. The balance sheet is critical in evaluating the financial state of a business; the income and cash flow statements together measure business activity and results.

Earnings and cash flow statements show the pulse of the business and explain changes in balance sheet snapshots. With these statements, the business analyst or investor can assemble a complete moving picture showing flows into and out of the business, successes and failures, growth and decline.

You need to stick to what you need to know as an investor, avoiding deep accounting technicalities.