Wednesday 20 January 2010

Relying on a single metric misses out on the bigger picture

Too few metrics

 
If you focus only on a single aspect of a given company, such as its price-to-earnings ratio, you could miss out on the bigger picture. Check out the different ratings our CAPS community has assigned to stocks with similarly low P/Es:

 
Company
CAPS Stars (out of five)
P/E

 
Noble (NYSE: NE)
*****
7

 
Merck (NYSE: MRK)
****
10

 
Garmin
***
12

 
Qwest Communications (NYSE: Q)
**
10

 

 
Data: Motley Fool CAPS.

 

 
A closer look at these companies' other metrics would likely reveal
  • varying debt and cash levels,
  • growth rates,
  • profit margins, and
  • competitive advantages.
It can be useful to seek out low-P/E stocks, since they may have been overly punished and due to rebound. But a low P/E can't and shouldn't be your sole criteria for making an investment.

 
 

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