For every Wal-Mart, there's a Woolworth's

For every Wal-Mart, there's a Woolworth's

Sticking to a valuation discipline is tough for many people because they're worried that if they don't buy today, they might miss the boat forever on the stock.

That's certainly a possibility - but it's also a possibility that the company will hit a financial speed bump and send the shares tumbling.

The future is an uncertain place, after all, and if you wait long enough, most stocks will sell at a decent discount to their fair value at one time or another.

As for the few that just keep going straight up year after year - well, let's just say that NOT MAKING is a lot painful than LOSING money you already have.

For every Wal-Mart, there's a Woolworth's.