Value Investing: Focus on Intangibles

Today's value investors are as intently focussed on business intangibles, like brand and customer loyalty, as on the "hard" financials.

It is all about looking at what's behind the numbers, and moreover, what will create tangible value in the future.

So a look at the market or markets in which the company operates is important.

Therefore, it is so important to look at:

• products,
• market position,
• brand,
• public perception,
• customers and customer perception,
• supply chain,
• leadership,
• opinions, and
• a host of others factor.