To put this very important limiting caveat another way: when a crash or panic occurs, stocks should be
- held only if they are going down because of market factors and
- not if they are being affected by company factors.
So when appropriate selling has left an investor with only a few, high quality stocks, he can and should hold onto the gems and play through the difficult experience of a panic or crash. He will be holding only a relatively small portfolio (having followed the other cashing-in suggestions well before the bottom nears), so his level of pain will be no worse than moderate. And his cash holdings will give emotional comfort and provide the resources for acquiring stocks advantageously when prices get really low.
Some investors may see a contradiction in this advice because they were usually counseled that avoiding losses is the first priority and the best reason for selling. But taking a short-term dose of paper losses in a crash - by holding quality issues - is a lesser risk than selling out during the fury, and hoping to have the courage and good executions to get back in at lower prices shortly afterward.
If an investor is down to just a few core holdings anyway, he is better advised to tough it out. The very experience of playing in pain through a temporary crash (think of the October 1987 and October 1989 bashings) is of enormous instructional value despite the modest monetary cost involved. The process of crisis-thinking and the need to make wrenching decisions that prove valid in short order will serve him well for the rest of his investment career.
Once he has successfully navigated the worst of the choppy investment seas, he will have learned survival lessons and will have internalized feelings and taken in an experience that will be forever his. That experience deepens his understanding of the way the market works. Probably most of all, having won at a different game, he develops the wisdom and courage to succeed in similar circumstances in the future. And that provides the opportunity to make big profits in the handful of similar opportunities that will occur throughout the rest of his investing career. He will know beyond any shadow of a doubt that the contrarian philosophy of investing works.
When caught in a panic, the central question is whether capitalism in the United States and major Western democracies will continue to function after the panic ends. If the answer is yes, then there is no reason to sell at foolish levels. In fact, the only rational thing to do is take courage and make buys. Being gutsy enough to act on the contrarian test - refusing to sell good stocks cheap because Wall Street and Main Street have lost faith for a few days - insures appropriate selling. It is difficult to buy in a panic. Those who can do so are rational enough to sell with discipline as highs approach.
There is one more qualifier on whether to hold or sell after a panic has passed. Once the panic subsides, there is a lift in the market. But the effect is significantly different on various kinds of stocks.
- For some issues, there is a sharp snap-back rally;
- for others, there is very little improvement.
The object, as always, is to decide what to sell and what to hold. Selling should not be urgent because pre-bear-phase tactics will have raised a lot of cash, so there's no need to sell to raise cash for margin calls or buying. But because the goal is always to maximise return on capital and to take advantage of the time value of money, look closely at what to hold and what to sell after the panic has cleared.
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