If you are a buy and hold investor then you should not be very concerned about the earnings season since its focus is on short-term goals. Earnings season affects the prices over the short term. So, it is important to active traders who may seize different opportunities.
http://www.stock-market-investors.com/stock-investing-basics/earnings-season-basics.html
Keep INVESTING Simple and Safe (KISS) ****Investment Philosophy, Strategy and various Valuation Methods**** The same forces that bring risk into investing in the stock market also make possible the large gains many investors enjoy. It’s true that the fluctuations in the market make for losses as well as gains but if you have a proven strategy and stick with it over the long term you will be a winner!****Warren Buffett: Rule No. 1 - Never lose money. Rule No. 2 - Never forget Rule No. 1.
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