There are several ways in which businesses can join together...
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HORIZONTAL INTEGRATION
Two businesses at the same stage of production
e.g. 2 tablemakers join together
FORWARD VERTICAL INTEGRATION
A business takes over or merges with a businesses at the next stage of production
e.g. table maker joins with a shop
BACKWARD VERTICAL INTEGRATION
A business takes over or merges with a business at the previous stage of production
e.g. a table maker joins with a tree cutter
ACTION
Which type of integration are each of the following examples:
a Lloyds TSB and Halifax bank merge
b A brewer takes over an off license
c A brewer takes over a hop grower
SMART THINKING
D Why might a table maker join with a) another table maker b) a shop c) a tree cutter?
http://tutor2u.net/economics/gcse/revision_notes/firms_integration.htm
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Showing posts with label integration. Show all posts
Showing posts with label integration. Show all posts
Monday, 7 September 2009
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