A time to sow and a time to reap.

While farming is dictated by the weather, the stock market fluctuates to sentiment.

The general public often price the stocks poorly, thus the volatilities in some stocks.

Often the pricing is about right, at certain times, it is definitely wrong.

Thus the importance of distinguishing price from value.

It is better to be approximately right than be absolutely wrong.

At a certain price, a stock is a bargain.

When you buy a stock, do not expect to buy at the bottom.

Be prepared to see the stock price goes lower than your buying price in the short term.

Your goal is in the long term, the price should be higher than your buying price.

Similarly, when selling a stock for good reasons, do not expect to sell at the very top.

Be prepared to see the stock price going up further after you sell.

In the long term, if your reasoning is correct, the price should be lower than your selling price.

Under this circumstance, the buyer's regret of not buying at the lowest price is irrational.

Under this circumstance, the seller's remorse of not selling at the highest price is irrational.

Through understanding these, you will be a better and rational investor.