Once you have assembled a list of likely
bargain candidates, you have to determine
- which to put your money into and
- which to avoid and move on.
Many of the companies in your initial list are
cheap for a reason;; they
have fundamental problems that make them decidedly not valuable.
On the list of value candidates whose stock price had fallen significantly in the past were
Enron, Global Crossing, MCI, US Airlines and Pacific Gas and Electric. These companies ended up filing for
bankruptcy and
shareholders lost a significant portion of their investment if not all their money.
To achieve your wealth-building goals,
you have to determine
- why a company's shares are cheap and
- which ones have little chance of recovery.
1. Too much debt
The
first and most toxic reason that stocks become cheap is
too much debt. In
good times, companies with decent cash flow may borrow large amounts of money on the theory that if they continue to grow, they can meet the interest and principal payments in the future. UNFORTUNATELY, the
future is unknowable, and companies with with
too much debt have a much smaller chance of surviving an economic downturn.
Ben Graham explained that he used a
simple yardstick to measure health. A company should
own twice as much as it owes. This philosophy can help you
avoid companies that owe too much to survive.
2. Company falls short of analysts' earnings estimates.
Analysts seem to be more focused on
short-term earnings gains than
future long-term success These quarterly or yearly
earnings estimates have been proven to be
notoriously unreliable. Routinely, large and good companies get pushed to new stock price lows because they
missed the estimates of the thundering herd of Wall Street
Missing earnings is not fatal, and it tends to create opportunity for the value buyer; if the trend continues, however, the shares will likely continue to fall.
3. Cyclical stocks
Some
cyclical stocks may show up on your list of potential bargains. They are
highly dependent on how the economy is doing. Industries like
automobiles, large appliances, steel and construction will
experience lean times and stock prices are likely to reflect this fact. Although we have had recessions of varying lengths and depths, the economies of industrialised nations
have always rebounded. It is important to note that in the bad times, cyclical companies with
heavy debt loads may well face insurmountable problems. Adhering to a policy of
avoiding overly leveraged companies will serve you well.
4. Labour contracts
Stocks may also fall because of
labour contracts. During
good times, some companies and industries cave into labour union demands that were affordable at the time.
Little did they realize that they were mortgaging their future. As
new competition unburdened by costly labour contracts enters their industries, their profits disappear. In many cases, the unions have been
unwilling to grant concessions. It is never easy to give back something you have, even if not doing so threatens the very existence of the company you work for. Although holding on to expensive contracts may or may not benefit management or the unions in the long run,
the one person that most assuredly does not benefit is the stockholder.
Many large corporations (old-line industrial companies) have
pension liabilities - benefits promised to workers - that they simply will be unable to pay Generally speaking, if a company has excessive pension liabilities or there exists a contentious labour environment, it may be best to put these companies' shares on the
no-thank-you list.
5. Increased competition
Highly profitable industries attract
new competition. The most serious form of this comes when an industry in one country has
high-priced labour or expensive regulatory rules. Other nations unburdened by such costs can often produce and export the
same goods cheaper. Think China. Throughout the world, countries have seen foreign manufacturers of automobiles, appliances and other goods make
significant inroads into their market.
If a company is facing strong competition from a more efficient competitor with lower costs, it is perhaps best to utter those comforting words
"no, thank you" and move on to the next candidate.
6. Obsolescence
Obsolescence is another potentially fatal cause for falling prices.
Although the last large scale manufacturer of
buggy whips or hand-cranked automobile starters made a very fine product, there was simply
no longer a need for its product. There may be some small demand for these products, but a company that depended on them for most of its sales would soon be out of business
Consider the
field of technology. The rate of
"creative destruction" has never been
faster. Newer and better products turn up every day making the older products obsolete The new products are a
boon to the consumer but the
bane of the legacy company.
Today, we can go online and order any movie from
NetFlicks and never have to leave the comfort of your own home. For this reason, you should
avoid companies that are subject to technological obsolescence. The world is simply
changing too fast to depend on products and services that someone else can deliver better and for less cost. Avoid these.
7. Corporate or accounting frauds
These are perhaps
one of the most dangerous reasons for share price drops is
corporate or accounting fraud.
Although these crimes against investors are the exception and not the rule, and most CEOs are dedicated leaders who care about their companies and their shareholders, fraud does happen. In recent years, the world has experienced some of the largest cases in history,
Enron, Parmalat, Tyco, WorldCom and others. Regulators have since done much to help prevent future occurrences but
there will always be some form of shenanigans.
Criminals exist in every walk of life. There is
almost no way to uncover fraud before it becomes public. By the time it is discovered, it is too late The best the investor can do is to
steer clear of financial reports that seem overly complicated.
8. Companies you do not understand or are not comfortable with
If there is something you
do not understand or are not comfortable with, put these in the
no-thank-you pile. If a company has
too many problems - too much debt, union and pension problems, stiff foreign competition, they too go to the
no-thank-you pile. You have the luxury of filling your portfolio with stocks you are comfortable with and want to own for the long term wealth building it offers.
Summary
You should approach your list of investment candidates with a
healthy dose of scepticism.
You should stick to
businesses you understand and for which there is an
ongoing need (products or services).
You should also like
food, beverage, and consumer staples like detergents, toothpaste, pens, and pencils - the stuff you
consume on a daily basis. Many of these products engender
brand loyalty that keeps the same product day after day, week after week. We are all creatures of habit, and we will usually repeat our consumer preference when we go shopping.
Your
best friend in the whole investing world is
your no-thank-you pile. Knowing your no-thank-you pile gives you the value investing opportunities to
build your wealth building portfolio.