The Economic Climate (1): Companies live in this economic climate

Companies live in a climate - the economic climate.

They depend on the outside world for survival, just as plants and humans do. 

• They need a steady supply of capital, also known as the money supply.
• They need buyers for whatever it is they make, and
• Suppliers for whatever materials they make it from. 
• They need a government that lets them do their job without taxing them to death or pestering them to death with regulations.

When investors talk about the economic climate, they don't mean sunny or cloudy, winter or summer.  They mean the outside forces that companies must contend with, which help determine whether

• they make money or
• lose money,

and ultimately, whether they

• thrive or
• wither away.