Buffett uses a simple checklist to determine the attractiveness of businesses as investments. To meet his tests, companies must possess:
1. a sensible price tag
2. durable competitive advantages
3. business he can understand
4: managers who have integrity and who are passionately involved in their business creations.
Even though he is not involved in the day-to-day operations, Buffett pays close attention to how much cash each business generates. He determines how much is needed to maintain a rate of appropriate growth and how much can be invested elsewhere to build intrinsic value in the Berkshire enterprise.
In his 2007 shareholder letter, Buffett offered a capsule view of how he assess companies based on their capital allocation profiles. He sorts businesses into three categories based on the cost of business growth: great, good, and gruesome. This sorting allows him to see sizzle where others cannot.
Keep INVESTING Simple and Safe (KISS) ****Investment Philosophy, Strategy and various Valuation Methods**** The same forces that bring risk into investing in the stock market also make possible the large gains many investors enjoy. It’s true that the fluctuations in the market make for losses as well as gains but if you have a proven strategy and stick with it over the long term you will be a winner!****Warren Buffett: Rule No. 1 - Never lose money. Rule No. 2 - Never forget Rule No. 1.
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