A Reasonable Price (Margin of Safety):
This is where many investors fail.
You must buy at a price that provides a "margin of safety"—a buffer in case your analysis is slightly wrong. Here are some rough guidelines:
A truly great business: maybe 20-25 times earnings.
A good business: 12-15 times earnings.
A mediocre business: 8-10 times earnings (but you should probably avoid these).
A truly great business: maybe 20-25 times earnings.
A good business: 12-15 times earnings.
A mediocre business: 8-10 times earnings (but you should probably avoid these).
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