Doing your own research - the highest form of stock-picking

This is the highest form of stock-picking. 

You choose the stock because you like the company, and you like the company because you've studied it inside and out.

The more you learn about investing in companies, the less you have to rely on other people's opinions, and the better you can evaluate other people's tips.  You can decide for yourself what stocks to buy and when to buy them.

You'll need 2 kinds of information:

1. the kind you get by keeping your eyes peeled, and,
2. the kind you get by studying the numbers.

The first kind, you can begin to gather every time you walk into a McDonald's, a Sunglass Hut International, or any other store that's owned by a publicly traded company.  And if you work in the store, so much the better.

You can see for yourself whether the operation is efficeint or sloppy, overstaffed or understaffed, well-organized, or chaotic.  You can gauge the morale of your fellow employees.  You get a sense of whether management is reckless or careful with money.