Buy-Low-Sell-High Approach

1. We are convinced that the average investor cannot deal successfully with price movements by endeavoring to forecast them.
2. Can he benefit from them after they have taken place - i.e., by buying after each major decline and selliing out after each major advance?
3. The fluctuations of the market over a period of many years prior to 1950 lent considerable encouragement to that idea.
4. In fact, a classic definition of a "shrewd investor" was "one who bought in a bear market when everyone else was selling, and sold out in a bull market when everyone else was buying."
5. This viewpoint appeared valid until fairly recent years.
6. Between 1897 and 1949 there were ten complete market cycles, running from bear-market low to bull-market high and back to bear-market low.
7. Six of these took no longer than four years, four ran for six or seven years, and one - the famous "new-era" cycle of 1921-1932 - lasted eleven years.
8. The percentage of advance from the lows to highs ranged from 44% to 500%, with most between about 50% and 100%.
9. The percentage of subsequent declines ranged from 24% to 89%, with most found between 40% and 50%. (It should be remembered that a decline of 50% fully offsets a preceding advance of 100%.)
10. Nearly all the bull markets had a number of well-defined characteristics in common, such as:(1) a historically high price level,(2) high price/earnings ratio,(3) low dividend yields as against bond yields,(4) much speculation on margin, and(5) many offerings of new common-stock issues of poor quality.
11. Thus to the student of stock-market history it appeared that the intelligent investor should have been able to identify the recurrent bear and bull markets, to buy in the former and sell in the latter, and to do so for the most part at reasonably short intervals of time.
12. Various methods were developed for determining buying and selling levels of the general market, based on either value factors or percentage movements of prices or both.
13. But we must point out that even prior to the unprecedented bull market that began in 1949, there were sufficient variations in the successive market cycles to complicate and sometimes frustrate the desirable process of buying low and selling high.
14. The most notable of these departures, of course, was the great bull market of the late 1920s, which threw all calculations badly out of gear.
15. Even in 1949, therefore, it was by no means a certainty that the investor could base his financial policies and procedures mainly on the endeavor to buy at low levels in bear markets and to sell at high levels in bull markets.
16. It turned out, in the sequel, that the opposite was true.
17. The market's behaviour in the past 20 years has not followed the former pattern, nor obeyed what once were well-established danger signals, nor permitted its successful exploitation by applying old rules for buying low and selling high.
18. Whether the old, fairly regular bull-and-bear-market pattern will eventually return we do not know.
19. But it seems unrealistic to us for the investor to endeavour to base his present policy on the classic formula - i.e., to wait for demonstrable bear-market levels before buying any common stocks.
20. Our recommended policy has, however, made provision for changes in the proportion of common stocks to bonds in the portfolio, if the investor chooses to do so, according as the level of stock prices appears less or more attractive by value standards.
21. (This policy, now called "tactical asset allocation," is widely followed by institutional investors like pension funds and university endowments.)

Ref: Intelligent Investor by Benjamin Graham