Important attributes to look for in an earnings statement - QUALITY
As the market exerts ever-increasing pressure on companies to perform to a stringent set of expectations, the idea of accounting "stretch" enters the picture.
Even in complying with the rules, companies have latitude to apply accounting principles in ways that make performance look better.
This lattitude can affect the quality of earnings reports.
Recent legislation and standardizations like the Sarbanes-Oxley Act, have brought financial reporting generally more in line with reality.
Keep INVESTING Simple and Safe (KISS) ****Investment Philosophy, Strategy and various Valuation Methods**** The same forces that bring risk into investing in the stock market also make possible the large gains many investors enjoy. It’s true that the fluctuations in the market make for losses as well as gains but if you have a proven strategy and stick with it over the long term you will be a winner!****Warren Buffett: Rule No. 1 - Never lose money. Rule No. 2 - Never forget Rule No. 1.
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